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Thursday
Mar102016

Yeti Cycles SOUTHWEST. PROVEN HERE

The landscape of the American southwest is an ethereal place. The cathedral towers, deep canyons, and crushed red dirt produce terrain with endless riding possibilities. One is only limited by his efforts to push further. Pedaling along the sun drenched plateaus and in the shadowed canyons, all while sleeping below the stars in the cool night, you can start to feel displaced from the daily grind. That is until the beer runs low, the skins begins to redden and you head back to civilization to refuel. The deserts of the southwest are like a second home for many mountain bikers, providing a sanctuary in the winter months as an escape from whatever ails.
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yeticycles.com/excursions/southwest
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Cinematography By: Craig Grant 

Directed and Edited By: Craig Grant
Additional Timelapse Photography By: Joey Schusler

Sound Design: Keith White
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Yeti Ambassadors:
Joey Schusler & Michael Larsen
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Music:
A River’s Journey by Todd Hannigan
Illuminate by The Earth and Arrow
Skylight by The Earth and Arrow

Cloudine by Joseph
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#YetiCycles #ProvenHere #ASRc

Wednesday
Mar092016

Bernard Kerr: Queenstown Living 2.0

"It's always incredible to come back to New Zealand. Every summer is better than the one before it and you wonder where it can go next...but Queenstown always has something new going on! Skyline gondola and bike park have a new jump trail and with Crankworx around the corner, there are so many killer riders in town to shred with.

Paul and I had a blast making our new edit and hope you all love it...If you get the chance get on a bike/boat/plane or car and get down here ASAP!! "

Bernard Kerr, Pivot Factory Racing on the Pivot Phoenix DH Carbon. Get pumped for Crankworx!

by Paul Rayner @interrobangmotionpicture

Tuesday
Mar082016

Kelly vs The Volcano: A Memorial film

It is with mixed emotions we release this film. Our good friend and absolute champion of a person, Kelly "McGazza" McGarry, passed away recently, before he could see this film completed.
We shot this film on White Island in January in association with Tourism New Zealand as a promotion for Crankworx Rotorua, an event that Kelly helped make a reality.
Kelly was an inspiration to so many. He easily takes the prize for being the happiest, most stoked and genuine athlete we have ever filmed with.

We hope he enjoys the film.

The Kelly McGarry memorial trust:

Kelly McGarry was a hugely influential and inspirational character on the bike and off his bike, touching the lives of bikers, trail builders and youth in New Zealand and around the world.

The trust will advocate for and build mountain bike trails in New Zealand and support emerging/promising/rising New Zealander mountain bikers in pursuit of achieving their goals domestically and abroad.

The memorial trust is being registered as an official charity organisation in New Zealand.

Gofundme: gofundme.com/KellyMcGarry
Givealittle: givealittle.co.nz/org/kellymcgarrymemorialtrust#

Tuesday
Mar082016

2016 UR Team Launch 

Joining up at the team house in Queenstown for the pre season training camp, we prepare to start the 2016 race season in style by tearing up the Skyline bike park.

Monday
Mar072016

I hate Jeffsy! 

Bike manufacturer YT causes quite some confusion. With the slogan #IHATEJEFFSY the company out of Forchheim is currently promoting their latest campaign. They have been pretty restrained on giving out any information about their coup. The hate-slogan in combination with some furious-looking ladies is definitely raising a lot of questions. One thing is certain though: On April 7, 2016 the big news will be revealed. The countdown until the date has started on www.JEFFSY.com.

“I really hate JEFFSY”. There could not be a more shattering judgment. On www.JEFFSY.com one can get ready for the launch of something huge. Usually, YT sends across nothing but chilled vibes with their Good Times attitude, however with JEFFSY they seem to unleash a rather unpopular object into the mountain bike world. During the video-interview, sweet Sidney explains why she hates JEFFSY’s guts. Since JEFFSY showed up, it has clearly been going downhill with her boyfriend because he rather spends his free time with JEFFSY than with her. Obviously, frustration is inevitable and she is definitely sick and tired of it. However, her boyfriend Trent can’t stop thinking about his new best buddy JEFFSY: All or nothing, exploring the unknown, overcoming obstacles, being on tour together and just having a good time – sounds quite like the best friend ever.

Those who wish to participate in the HATE-LOVE debate, can do so by using the hashtags #IHATEJEFFSY or #ILOVEJEFFSY on Twitter, Instagram and Facebook. YT will elect the best post and a JEFFSY will be raffled as first prize.

On the 7th of April, YT will reveal the secret about the love-hate relationship about JEFFSY. Stay tuned! More information about JEFFSY can be found on www.JEFFSY.com.