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Wednesday
Jan102018

YT Announces New Branding And The 2018 Bike Range

Brand Relanuch

The new YT logo, ‘Live Uncaged’ strapline and documentary are unveiled today on www.yt-industries.com  and the campaign microsite www.findyouryoungtalent.com. The evolved branding

 and strapline unite the old and the new, YT’s youthful energy, badass confidence, and agelessness to reflect the true core of their brand.
What Is Young Talent? Young Talent is what YT stands for. It’s inside us all. It’s up to each of us to find our young and undiscovered talent, to overcome conventions and pursue our dreams. This is exactly what CEO Markus Flossmann did, when he founded YT 10 years ago. YT has stayed true to that founding ideal and has always done things their own way. From selling direct and ditching the middle man to redefining the sport itself with bike breeds like the CAPRA, smashing the trail bike scene with the rule-breaking JEFFSY and writing history with Aaron Gwin dominating the World Cup on their downhill weapon TUES.

“Over the last decade I’ve realized that Young Talent has nothing to do with age,” explains Markus.

“It’s never too late to explore your young talent. It’s never too late to try something new and find your passion.”


It’s this way of life that utterly defines YT and their bikes. YT is about riding. It’s about refusing to be caged. It’s about finding your passion. It’s about building the perfect tool for every kind of rider, in order to allow them unleash their own potential – bikes that let everyone do whatever they want. “And today, years later, we’re still exploring our young talents, overcoming age and conventions. All so you can uncage yours too.” You are confined only by the bars you build yourself.
YT - Live Uncaged

2018 YT Bike Range

The new YT fleet is available now on www.yt-industries.com. Brand new specifications, high quality designs and the return of the DIRT LOVE make for an exciting start to the new season.  JEFFSY 27 and 29, TUES and DIRT LOVE are once again available in the exclusive flagship paintjob “Liquid Metal” and will certainly turn some heads out on trails and parks. In line with their philosophy of providing the right tool for every type of rider, there are plenty of builds available: from more affordable entry-level machines to exclusive premium race rigs, boasting a focus on maximum performance.

Eleven +

And true to their core YT again push boundaries with the component selection. Always looking for more from their components YT has defined Eleven+ as THE DRIVE OF 2018 for their JEFFSY fleet. They exclusively use the new 1x11 e*thirteen TRS+ Cassette with a 511% gear range, outperforming traditional 12-speed transmissions by 11%. This 11speed system is not only lighter, but also distinctly more durable and much easier to adjust, making it the perfect package for at least 11% more #GoodTimes out on the trails.

Jeffsy 27 and 29

Whether you prefer 27,5” or 29” wheels – the JEFFSY represents YT’s very own definition of trail riding. With gravity DNA, JEFFSY is the most aggressive all-mountain bike on the market for all those of you, who want to ride a tad faster, more aggressive and more creative. 


The flagship JEFFSY CF Pro Race is a bike ready to race. Every aspect is tuned for uncompromising performance. It's a premium ride with only the very best components: Kashima-coated FOX Factory suspension and FOX Transfer dropper post, SRAM Guide Ultimate brakes, Renthal cockpit and the e*thirteen TRS+ race-proven wheels and cranks to name but a few. 

The JEFFSY CF Pro is equipped with equally careful selected premium components, such as the FOX Float Performance Elite suspension - offering excellent responsiveness and racing-level adjustability. 
The JEFFSY CF and AL Comp models boast a Rock Shox suspension with perfect performance and easy adjustment settings. The JEFFSY AL marks the starting point for serious trail riding. Naturally, it's tailored to the needs of the ambitious entry-level rider. However, sophisticated geometry and a well thought-out, high-value parts spec are raising the performance bar in this segment making this version an enticing option for experienced riders, too. 

YT TUES

The TUES is capable of anything. Set it against the clock and, as Aaron Gwin has been proving since 2016, it can dominate World Cup racing. Point it down the craziest slopes of the Rampage or the FEST series, on the other hand, and it's the tool for un-rideable lines, colossal jumps and loose whips.

The TUES CF Pro Race version is for all those, who would like to have a bit of World Cup taste in their garage. For the 2018 model YT is using exactly the same build Aaron Gwin is racing in the World Cup. The premium suspension package consists of the Kashima coated FOX 40 FLOAT Factory fork and the FOX FLOAT X2 Factory shock. With the EVOL air spring technology featured in the fork in 2018 this package truly delivers World Cup pedigree. YT furthermore specs the TRP G-Spec Quadiem brake, one of the most powerful and reliable brakes on the market. A Renthal cockpit, the e*thirteen cassette with just 180 grams and a 233% range as well as the e*thirteen LG1r Race – an incredibly light yet extremely robust downhill race crank – complete the package. 

The TUES CF boats FOX 40 and FOX Float X2 suspension, with the fork also featuring the EVOL air spring technology. The new SRAM Code RS brakes have been given a complete overhaul for 2018. They combine impressive braking power with excellent modulation, and offer both bite point and reach adjustment for the levers with fade-free performance even on the longest, steepest runs. Young Talents galore: a YT must be competitive and thanks to their roots, YT understand this applies to an entry-level build as much as any other. The TUES AL ticks this box with ease. Performance comes as standard with excellent geometry and outstanding component selection. A hell of a machine, the TUES AL offers a flying start in the downhill game.

The roots of YT can be found in dirt jumping, which is why a lot of development work has flown into the DIRT LOVE and that's how technology usually only found in aluminum frames has crossed over to revolutionize the DIRT LOVE’s steel: hydroforming. Yet again YT prove they don’t do things like the mainstream. While other brands have moved to building dirt frame out of aluminium, YT keep to the steel roots for dirt frame, as the material offers more flex, while at the same time the hydroformed, double-butted CrMo frame is stronger, stiffer, and lighter than comparable steel frames. The Pike DJ used for the build is the designated fork for all this progression. The hardnut brother of the award-winning Pike features a sturdy 35mm chassis, yet is both light and stiff. A custom-tuned charger damper shines on any type of jump, and the similarly jump-honed Solo Air spring offers significant end-stroke ramp-up for buttery smooth landings. SRAM Level TL brakes are feather-light heavyweights that inherit well-proven tech of SRAM’s Guide trail brakes, while super strong DT Swiss 533D wheels are built to expect the odd over-rotated trick and dirty landing.

Go to www.yt-industries.com for more detailed information about the 2018 range.

 

 

Monday
Jan082018

2018 Guerrilla Gravity Updates

 

Boom! Here it is. The 2018 updates you've been waiting for...

To start, we have some good news: 2018 builds give you more shred for your buck! We’ve been bustin’ ass on the backend to make mountain biking more awesome, not more expensive. So far, so good! Operational updates have allowed us to reduce our costs, increase efficiencies, and bring CNC machining in-house - and we’re passing the savings onto riders! Framesets now start at $1,995 and complete full suspension builds are starting at $2,995. Where else can you get made in ‘Merica for under $3,000!?

2018 Guerrilla Gravity Component And Accessory Updates

  • The new MRP Ribbon Coil fork is available on every build by request
  • Spank bars, stems, and pedals for dat bling! Available in black, red, and blue, so you can mix and match to heart’s desire (maybe match the spokes with the new Industry Nine wheelset options?)
  • SRAM Eagle available on every build
  • Bike Yoke Revive dropper posts in 160 and 185 mm travel lengths with their self-bleeding function
  • Carbon wheels: for the first time carbon wheels are available on all builds with DT Swiss XMC 1200. One of the most reliable carbon options on the market!
  • Huck Norris and CushCore tire inserts are available with every bike and come installed with your wheelset as part of a complete bike or frameset

2018 GG Frame Updates

  • More dropper post insertion! We’ve been able to move the stealth routing port on the frames to allow an additional 30 mm of seat post insertion allowing you to run a Bike Yoke 185 mm post in a size Small (full suspension frame)
  • New decals! The new waterslide decals are more durable and exclusive GG wind tunnel testing shows a reduced drag by .666% (the devil is in the details!)*
    • * DISCLAIMER: We don’t actually have a wind tunnel...
  • New Limited Edition colors!
    • F* Yeah Red
    • Glow in the Gnar
    • LamborGG
    • White Knuckles

2018 GG Updates Here

Friday
Dec292017

Danny Hart And Mondraker Part Ways

At Mondraker we are fully committed to Racing. Downhill Racing is in our roots, in the blood that runs through our veins since the very first day we were born as a MTB brand. MS-Mondraker is the best representative of our spirit, the team that shows and shares our same vision and DNA.

It’s with great sadness that we have to announce the departure of Danny Hart from MS-Mondraker Team. It’s been a very successful three year journey filled with incredible emotions where we shared the same passion to winning races, the same commitment for becoming the best that led to a 2016 season that will forever remain in the history books as one of the most thrilling -and the most successful one for MS-Mondraker becoming the number 1 Team in the overall ranking, Mondraker, Summum Carbon and Danny Hart himself- winning the last 3 World Cup races and the World Championships in the most challenging and demanding track of the season, Val di Sole, claiming the top spot of the podium and Mondraker making a clean sweep with Laurie Greenland 2nd and Florent Payet 3rd. A unique and a once in a lifetime achievement that no other brand had ever accomplished. A second to none success for us as a brand. 

 

Some of the most incredible Danny runs will forever remain in our mind and in our hearts, as his first ever World Cup win at Lenzerheide or the World Championship winning downhill run. The undefeated Danny Hart & Summum Carbon duo of the second part of the 2016 season ending up in bright World Champion rainbow jersey stripes. We are very grateful Danny, that’s how we will remind you! Together we achieved something we could have never ever dreamed of.

A new exciting 2018 season has already started with many surprises and MS-Mondraker Team riders will fight again to clinch as many podium finishes as possible and deliver their best performances!

Same way as we do at Mondraker every year. 

Thursday
Dec282017

Transition Announces The Carbon Sentinel Engineered To Party

 

For those of you who have been Sentimental over our new Sentinel but only ride carbon, the wait is over. Available in S, M, L and XL sizes and boasting all the same great features, hardware and parts kits as the alloy model. Coming in at a modest 6.83lbs / 3.1Kg this carbon beauty is a true rocketship. The Sentinel continues to receive praise as the bike that can truly do everything well. So if you like going up, over and down mountains the Sentinel is the bike for you. Available early 2018.

Transition Sentinal Geometry


The Sentinel was designed for 29er haters. A bike so capable, playful and fun that even the most staunch 29er naysayer will instantly convert. With our reverse mullet suspension configuration, the Sentinel stays responsive and playful while delivering incredible downhill monster truck capabilities. Our new Speed Balanced Geometry is our crown jewel that unlocks 100% of the potential of this bike. With SBG you get total confidence when it comes to cornering and climbing that really sets this bike apart from the crowd.

Transition Sentinel Features


Features

Carbon
Speed Balanced Geometry
Boost 148 Dropout Spacing
Trunion Metric Shock Sizing - 205mm X 57.5mm
Enduro Max Sealed Bearings
Threaded Bottom Bracket
Molded Rubber Downtube & Chainstay Protection
New Rattle Free Internal Cable Port Covers
External Rear Brake Routing
180mm Post Mount Brake
Collet Main Pivot
Water Bottle Storage Inside Front Triangle
Tire Clearance up to 29" x 2.5"
6.83lbs / 3.1Kg Frame w/shock and hardware
$2999 USA MSRP / Frameset
$4999 USA MSRP / GX build
$5999 USA MSRP / XO1 build

Transition Sentinel Build Kits

Sentinel Frame Details


Transition Sentinel Video

When dreaming up what to shoot for the Sentinel, we couldn’t narrow it down to one style of riding, so we shot four locations/riders. All of which found the Sentinel to be right at home. Enjoy!


Music in order of appearance:
Odesza - Boy
Beastie Boys - Sabotage
The Geek X Vrv - Chinese Morning
The American Spirit - Sons and Daughters
Macklemore - Willy Wonka (Instrumental)

Find Out More About The Transition Sentinel Here

 

Tuesday
Dec192017

The Unno Dash Is Ready 

The waiting has been long, but finally we have the perfect frames that we dreamed of. The Unno Dash is available for purchase. Only 25 frames were made in 2017 and you have now the opportunity to get one of those 25 numbered ones. No more will be made until the end of 2018, and in a highly limited amount, so do not miss this unique opportunity!
 

Features

  • The frame features 29” wheels
  • 130mm rear travel with an Öhlins STX 22 Air custom tuned shock
  • threaded 73mm BB
  • ISCG05
  • Tapered Zero Stack headset
  • rear PM 160mm
  • boost rear spacing axle
  • 31.6mm seat tube diameter with stealth guiding
  • anti-scratch BASF glossy clearcoat with black tint
  • internal guided cables
  • rubber protection for all the exposed areas
  • 5 years of warranty
  • comes in its own foam padded custom box



As the frames are very limited in number, they will be handled on a first come, first served basis. To place an order please send an email to info@unno.com. We will let you know if you have been fast enough to secure one and how to proceed with the purchase in the coming days. The first 15 bikes are ready to ship and will likely be shipped before Christmas. The 10 remaining frames should be ready a couple of weeks later since they only need to be painted. The wait has been long, but once you purchase your Unno bike we will not make you wait for it.

To inquire about orders email info@unno.com