Chain Reaction Cycles On Bicycle Retailer

"BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses. 

But company director Chris Watson shrugs off the negative image his company might carry with some in the industry, pointing to its success built over 26 years in business. 

“A lot of that just has to do with just getting on the job, just getting on with certain customers and stop bitching essentially about what somebody else is doing or what somebody else is discounting in the industry. You concentrate on your customer and take care of them, you’re going to get somewhere,” said Watson, who has worked for his parents’ business since he was a teenager. "

By Nicole Formosa

CRC A Web Behemoth