Jordie Lunn Rough RF2

Almost immediately after Rough AF dropped last December, freeride legend Jordie Lunn returned to his second home, the deep woods of Vancouver Island, to dig and build fresh new line lines. Nearly half a year later, the result were lines - or at least what Jordie calls lines - that define what 'Rough AF' really means.

“The build for Rough AF 2 was much more ambitious than the first! About five months of hard digging, cutting and wondering how each line would ride. There were definitely a few stunts that had me second guessing myself! It was a super fun project, and everything rode quite well in the end. I was pumped for Kali's support on this build and for sending Sterling Lorence over! It had been quite a few years since we've shot together, so I was pretty excited to show him what I'd been working on. On to the next build now!" - Jordie Lunn

Helmet:
Shiva 2.0 Carbon - Available at your LBS

Filming & Editing:
Jordie Lunn

Photos:
Sterling Lorence

Drone Operators:
Conrad Jay
Cam St. Godard

Video Assistants:
Craig Lunn
Kyle White
Luke Fulton
Caitlin
Erin Springinotic
Dan Batchelor

Kali Protectives Launches New Viva BMX/DJ helmet

Product Summary

The Viva is the best helmet we’ve ever created that no one will ever give a shit about, but that’s ok. We designed this helmet for us. We wanted a helmet that was as comfortable and low profile as a non-
certified skate helmet, but integrated all of the top tier safety technologies from our motocross line. The result is the Viva, the most technologically advanced BMX/Dirt Jump helmet ever made (for whatever that’s worth). It’s about the same size as a skate helmet, super light, and uses a layer of low density foam in conjunction with multi density geometrically shaped foam to dissipate a broad range of impacts – sort of like a crumple zone for your head. We’ve in-molded this unique EPS cocktail into a durable dent resistant ABS shell, with a bottom polycarbonate wrap, and garnished the interior with a pad set designed to reduce sweat drippage.

Product Features

- Low profile design to mimic non certified helmet look and fit

- Polycarbonate wrap to extend foam life

- Durable dent resistant ABS Shell

- Moisture wicking padset

- Extra padset included for sizing

- Adjustable Straps

Retail Highlights

- Retail price is $50 USD

- Meets CPSC and EN1078 Standards

- Available in 3 sizes: Small, Medium, & Large

- Comes in 3 Colorways: Black, Green, & White

Technology

- COMPOSITE FUSION: Unlike standard construction helmets where the foam is glued into a shell, we inject the EPS liner directly into the shell. The advantage is that it eliminates the gap between the shell and foam, which reduces the number of impacts the brain is subjected to in a crash. Rather than two impacts (ground to shell, shell to foam), there is only one impact with a

COMPOSITE FUSION HELMET

- COMPOSITE FUSION 3: We’ve improved on our original in molding technology by adding multi density triangular pyramids throughout the EPS liner, to better dissipate energy laterally. This allows us to reduce the size of the shell, and use a lighter density