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Entries in Luke Strobel (3)

Friday
Oct202017

The Whole Enchilada - Presented by ENVE

The red rock desert surrounding Moab, Utah is a harsh and barren landscape that only the toughest creatures thrive in. It is a place of surreal beauty, unlike anywhere else in the world. For these reasons, we return to Moab year after year to thoroughly and systematically beat the life out of our bikes. Moab is our proving ground – our worst line choice, wheel smashing, tire obliterating, backyard amusement park.

Known to literally disintegrate tires from the sheer force of cornering, Luke Strobel has played an integral part in testing, developing, and bombproofing the latest M Series. For the final test, it’s Luke against 27.5 miles and 8000 feet of descending on the iconic Whole Enchilada. A battle of attrition for both bike and body, from the peaks of the mighty La Sal Mountains, through four ecologically diverse climates, finishing at the Colorado River.

Friday
Oct202017

One Lap with Luke Strobel - Burgtec

Friday
Mar222013

An Evil Uprising

On one unusually sunny and warm winter day in the Pacific Northwest, we set out with only the best of intentions to film a marketing video that would hopefully be used for the launch of our new 150mm carbon Uprising trail bike. You know the kind of video, scenic vistas, perfect weather and a bag of reasons why should buy this bike.

Well... like a hyperactive 13 yr old who missed a dose of ridilin, we too lost focus and completely failed in our mission. So what we are left with is an edit of us chasing around Evil Worldcup rider Luke Strobel and wasting our only sunny weekend of winter... hope it was worth it..